"They click on because someone is in it, but how do they find other videos with them as well?" asks Dan Rayburn, an analyst with Frost & Sullivan. "Our goal is not to fight City Hall," he says. Glaser put the features into a chrome extension instead of an external player, because he knew it would be an easier sell for consumers to try. One of the most popular, Honey, was recently sold to PayPal for $4 billion. Who needs this, when clips are already clearly defined with names and cast?īrowser extensions have become popular as an alternative to running apps, and having the software on at all times, mostly dealing with e-commerce. The extension, "StarSearch by Real," identifies celebrities streaming on YouTube and Netflix. The extension is available for Windows and Apple computers, but the player is Windows only. This time around, the tool is via an extension for the Chrome browser, and a new updated media player, Real 20/20.
Cut to today, and Real, which has been relatively quiet over the last decade, is back with what it says is its latest video viewing innovation: a facial recognition tool that can identity well-known people who appear in a video.
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